Building Scalable E-commerce Architecture
Lessons learned from scaling The Localstreet to 5,000+ vendors
+5,000 Vendors powered
+6 Years building
Hello
— I'm Keshav, a CTO & systems builder
Scroll down ↓ 2025
— I'm Keshav, a CTO & systems builder
I'm Keshav Suman — CTO at The Localstreet, building the infrastructure layer for hyperlocal commerce in India. I design and scale systems across marketplace, logistics, payments, and real-time communication.
From starting as a freelance developer to leading engineering at scale, my focus has always been simple — build systems that work in the real world.
I don't just build features. I build the systems where businesses run.
"Not Talented, Just good at not giving up."
Hyperlocal digital marketplace powering 5,000+ neighborhood businesses across India. Commission-free with real-time chat, live stories, and instant ordering.
Full-featured vendor management system with real-time sales analytics, inventory management, order tracking, and automated payout management.
In-house logistics orchestration handling real-time delivery routing, driver assignment, ETA calculations using geospatial algorithms and Redis pub/sub.
Cross-platform mobile app for iOS & Android with real-time product discovery, live vendor stories, group buying, and seamless UPI checkout.
Sub-100ms geospatial product search with ranking, personalization, and locality-based filtering across 200,000+ products.
Building an autonomous AI workforce where every company role is filled by a specialized AI agent — working together to run a company end-to-end.
A single engineer writes code.
A great engineer writes systems.
But a dangerous one…
builds engineers made of silicon.
— Keshav Suman
Lessons learned from scaling The Localstreet to 5,000+ vendors
Key insights and challenges in transitioning to tech leadership
Trends, challenges, and opportunities in local commerce